Signal · Social listening
Your team
Chooses which trends fit the brand, the season and the customer.
Sociate
Reads cultural, social and consumer sources every week and surfaces what is moving.
Case study · Goddiva · Email
How Goddiva’s team earned 81.8% more from every email.
Their team ran every campaign. Sociate did the heavy lifting behind it.
Trend insight, campaign assets, ready-to-send newsletters and audience segments, all reviewed and signed off by Goddiva before anything reached a customer.
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Your first campaign is free.
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- Client
- Goddiva, UK womenswear and occasion wear
- Channel
- Email newsletters (Klaviyo)
- Timeline
- July to October 2026, in two phases
- Features used
- Social listening, campaign creation, newsletters, segmentation
The results
+81.8%
Revenue per recipient
Phase 1
+41.0%
Click rate
Phase 1
+136%
Click rate
Phase 2
+15%
Sales per 1,000 emails
Phase 2
The starting point
More emails wasn’t the answer.
Like many fashion retailers, Goddiva relied on large email blasts and discount offers to drive sales. Results were uneven: the best campaigns earned more than five times the median, while some of the largest sends earned almost nothing and added to subscriber fatigue.
The question was whether fewer, better-targeted newsletters, built on what customers were actually talking about and the products Goddiva already had in stock, could earn more from every email.
Your team at the centre
Goddiva’s team made every call. Sociate made them faster and sharper.
Sociate is a helper, not a replacement. The merchandising call, the brief and the sign-off stay with the brand’s marketers. Sociate brings industry-leading trend intelligence and the tools to act on it.
Make · Campaign creation
Your team
Picks four in-stock hero products, adds side pieces to finish each outfit, then reviews every visual.
Sociate
Produces 16 on-model images, 4 flatlays and 4 videos, with four regenerations per campaign across images and flatlays.
Send · Newsletter generation
Your team
Edits the copy and layout, signs off the final version and schedules the send.
Sociate
Turns the campaign into a ready-to-publish newsletter draft.
Target · Cohorts and segmentation
Your team
Decides who receives each newsletter and how often.
Sociate
Recommends intent-based segments built from real browsing and purchase behaviour.
Nothing reached a Goddiva customer until Goddiva’s team had signed it off.
Phase 1July 2026 · Two weeks
The pilot: more from every email.
In a two-week pilot, Goddiva sent newsletters built on Sociate’s trend insight and assets, each one reviewed and approved by Goddiva’s team. The focus was relevance, not volume.
No discounts
None of the pilot newsletters used a discount code. The uplift came from matching the right products to the right customers, not from cutting prices.
| Measure | Account average | With Sociate | Change |
|---|---|---|---|
| Revenue per recipient | £0.030 | £0.055 | +81.8% |
| Click rate | 0.55% | 0.78% | +41.0% |
| Average order value* | £64.00 | £77.00 | +20.3% |
*Average order value shown with refunds removed.
Phase 220 September to 18 October 2026
In production: better engagement, more sales per email.
Goddiva’s team brought Sociate into their regular newsletter calendar, sending trend-led newsletters to targeted audiences instead of broad lists.
| Measure | 30-day average | With Sociate | Change |
|---|---|---|---|
| Open rate | 49.1% | 59.3% | +21% |
| Click rate | 0.5% | 1.2% | +136% |
| Sales per 1,000 emails(across all newsletters) | £91 | £105 | +15% |
| Unsubscribe rate | 0.25% | 0.22% | 14% lower |
Headline campaign · Led by Goddiva’s team · Sociate assets
“The red dress era starts now”
Sent 29 September to 66,703 subscribers
£5,963
in sales from people who opened
54
orders
60.5%
open rate
Against Goddiva’s closest like-for-like send on 6 October, to the same 180-day engaged audience at a similar size:
2×
the sales
2.25×
the orders
3.7×
the clicks
25%
fewer unsubscribes
What made the difference
Brand experts in the driving seat.
The strongest result came when Goddiva’s own team drove the creative, with Sociate’s trend intelligence and assets behind them. That is what Sociate is built for: marketers keep their judgement and their voice, and spend less time searching for trends, producing visuals and guessing who to target.
Goddiva and Sociate are now bringing the targeted segments to their full planned reach and testing trend-led newsletters across the calendar.
“AI made content cheaper for us but not more relevant. As a brand, we don’t just need more assets to keep up with our customers; we need the right ones, with our products matched to what’s genuinely trending at exactly the right time, whilst still respecting our own merchandising and business priorities. Without compromising on the human touch that is integral to our brand.”
Head of AI Strategy
Goddiva.co.uk
On trend. In stock. On brand.
Twenty minutes, your catalogue on screen. See what Sociate finds for your brand.
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Your first campaign is free.
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How we measured
Phase 1 figures are as reported by Klaviyo, compared with Goddiva’s Klaviyo 30-day account average. Uplift is the Sociate-powered result divided by the account average, minus one.
Phase 2 sales are Shopify orders placed within three days of a send by people who opened that email, excluding return fees and £0 orders. Rates and per-1,000 figures use emails delivered. The comparison is Sociate’s five newsletters against Goddiva’s seven in-house campaigns in the same period.
Percentage changes are calculated from unrounded figures, so they can differ slightly from changes worked out from the rounded figures shown.
The two phases were measured differently, so their figures should not be compared directly.