The Holy Grail of Customer Intent
for magical shopping experiences
Replace the Search Bar
We allow retailers and brands to instantly combine what customers say they want with personalisation data and real time fashion intelligence and authority. Replace the search bar with our advanced AI that sees & speaks to immediately give a customer exactly what they are looking for.
Our AI requires no data labelling and works with both text and images.
The Holy Grail of Customer Intent
Conversational AI
Our curious AIs that sees and speak generate and asks the best questions to encourage customers to share the most relevant information, allowing retailers to make magically accurate recommendations.
Personalisation
Our AIs understand fashion and aesthetics to increase relevance of recommendations by crossing what customer say they are shopping for with instantly generated taste profiles using personalisation data.
Real Time Fashion Intel
Trends and customer needs constantly evolve. Our active learning AIs incorporate ever changing trends and language into customer recommendations by directly leveraging real time fashion intelligence.
Curious AI
Our AIs know what they know, what they don't and what they need to find out so they learn better and faster.
Combining the latest generative AI, with our unique learning based theory of emotion- generating the best questions, asked in the most engaging way.
This builds unconscious empathy so humans collaborate in conversation for longer, and share more information- so our AIs learn faster and more efficiently.
cFIRST (pronounced see-first)
cFIRST is Sociate's curious Fashion Intelligence, Recommendation and Styling Technology.
Our first AI module harnesses the cutting edge of computer vision and natural language processing capabilities for fashion. It sees and speaks.
In the fast paced world of fashion, infinite taste combinations, myriad of terms and labels, cFIRST takes verbal and visual data to make recommendations- without the need to label products to make them findable.
Fashion is just the start
We want to make shopping magical, ending click & scroll and hours of wandering in store, to boost discoverability and conversion.
Shopping today is broken with circa 80% of customers dropping off websites by the third page of results, over 95% of items not being viewed. Navigating in store isn't much better.
Our AIs makes shopping as easy as it can be to boost your conversions and will power the digital human sales assistants of tomorrow in real and virtual environments.
We have solutions for







Sociate works with your existing stack
We integrate with your existing infrastructure to enhance customer experience and automate conversation management and AI training




Yasmin Topia
CEO of Sociate AI Limited. Commercial lead PWC, Inspire, Adecco. Won and delivered £40m+ in public sector contracts. University of Birmingham.
Claudia Davila Rios
Conversational AI and Applied AI Visionary, Enterprise Bot Expert, Computer Programming Fellow 42 US Silicon Valley. BSc in Economics and Finance.
Luke Robinson
PhD in Quantum Computing from Cambridge. Research Fellow at Oxford. World leading AI/ML, Partner at Post Urban Ventures, CSO Hazy, LGN.
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